Annapurna Mahila Mandal (AMM), Mumbai, is a trust which provides micro loans and other services to poor working women. It was created in 1975 by veteran freedom fighter of Goa and social entrepreneur and her late husband, a union leader, as a result of a decade millworkers strike in Mumbai. Although AMM was a pioneer in the field of urban microfinance, by 1982, he slowly began to lose its focus on microfinance and diverted to other social activities that were difficult to expand and thus began to turn unviable. In 1993, when the chairman of AMM started looking after the surgery, she realized that the external environment is rapidly evolving with changes in regulations, increased competition, increased commitment of microfinance clients, etc. If not addressed in time, these potential threats can compromise the survival of the organization. AMM, needed to develop a very clear vision of the direction in which it is expected to grow in order to be sustainable, without losing its focus on the main goal -. Empowerment of poor women "Hide
by Prem Basargekar Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: June 20, 2012. Prod. #: W12432-PDF-ENG
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