Partnering to Reinvent an Industry Video (DVD) Harvard Case Solution & Analysis

This innovative alliance reinterprets old-fashioned industry and the relationship between producers and consumers. Calyx and Corolla, cataloger, the fresh flower arrangements. Mount Eden manufacturers deliver flowers. Federal Express delivers. All three partners win. Producers have a new source of income and unheard of strong demand for the product. Federal Express has experience in entering a new market. Shows the advantage of the partnership with the eyes of managers who need to change the corporate relations and systems for growth. "Hide
by Rosabeth Moss Kanter Source: Video Supplement Publication Date: December 31, 1995. Prod. #: 6839-VID-ENG

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