BMW: Currency Hedging 2007 Harvard Case Solution & Analysis

The BMW Group continues to perform successfully in 2007, despite the difficult conditions, when a record year for sales and earnings. External factors continue to influence the number is negative. The continuing weakness of the U.S. dollar and the Japanese yen, the generally high cost of raw materials and less favorable financing conditions all continued to have a negative impact. This negative impact was increased by the costs to the market launch of many new models. Group revenue increased by 14.3% to 56.02 billion, but they have grown more by 17.6% without affecting the exchange rate. The Company had significant revenues the U.S., with over 25% of sales are in the U.S., although the company has manufacturing facilities in North America, local sales were higher than production as a result, an estimated positive impact of income in U.S. dollars U.S. $ 7 4 billion. "Hide
by Jose Manuel Campa, Maria Oleaga Source: IESE 20 pages. Publication Date: January 12, 2007. Prod. #: IES204-PDF-ENG

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