The creator of organicKidz is trying to produce a strategy to grow her start up production company. Calgary-based organicKidz is a maker of stainless steel baby bottles and is sold in over five states. The creator's challenge is manage her retail channels given her limited resources and how to communicate the exceptional benefits of her merchandise.
organicKidz Marketing Strategy Case Study Solution
The setting of the case is at the September 2009 juvenile products tradeshow in America where organicKidz has to make a couple of key choices about product promotion. All the essential buyers from the retail organizations the founder is targeting will be at the show. In particular, the buyer from Costco, a large warehouse club chain, is curious in carrying her bottles and the creator wonders how she should react.
PUBLICATION DATE: October 26, 2010 PRODUCT #: 910A23-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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