Oprah Winfrey Harvard Case Solution & Analysis

The case investigate the entrepreneurial journey of Oprah Winfrey, analyzing how she assembled an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show along with other media offerings; how she leads and manages her organization; and how she's chosen to use the ability and other fruits of accomplishment to make a noteworthy societal as well as business contribution.

The case uses interviews with Winfrey and her team to assess the business model and strategy of the firm has transformed-in the context of rapid technological invention, a dynamic marketplace and Winfrey's own evolving concept of her goal and course.

PUBLICATION DATE: April 17, 2009 PRODUCT #: 809068-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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