Recent economic chaos has forced companies around the globe to re-evaluate their core business strategies. In order to thrive - really, to survive - organizations must carefully consider how to stay useful in going ahead.
We are now in the Era of Significance, he says, where companies and their brands create value and competitive advantage when they deliver a convincing, holistic experience that is certainly applicable, exceptional and real. Recent behavior on Wall Street has just deepened this tendency, amplifying the desire for credibility and significance on Main Street. The writer supplies four key strategies for thriving in the Age of Significance.
PUBLICATION DATE: April 01, 2009 PRODUCT #: ROT082-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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