Business Fundamentals are collections of Harvard Business School background materials, reflecting HBS courses and complete self-study guides. This collection of reference materials (plus one article from the Harvard Business Review) consider the basic concepts, issues and terminology in the field of marketing strategy. The collection includes a wide over the field and covers both consumer and industrial marketing. The most recently posted items, he said. For each element, there is a summary, outline, learning objectives, as well as a series of questions and exercises. These include: "Pay attention to the marketing strategy," "Note on Low-Tech Marketing Math", "Solutions Product Policy," "Go to Market", "Design of Distribution Channels", "Integrated Marketing Communications", "Pricing: Price based approach, "" Pricing and market maker on the Internet "and" Prevention of premature death Relationship Marketing ».« Hide
by Robert J. Dolan, Susan Dobscha, Susan Fournier, Youngme Moon, David Glen Mick, in . Kasturi Rangan 132 pages. Publication Date: January 4, 2002. Prod. #: 9055-SBB-ENG
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