In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall disaster that had subjected the company to disapproval from Congress and regulators, resulted in the acceptance of one of the firm's most senior officials, and cost hundreds of millions of dollars from lost sales of J&J brands.
On Weldon's Watch Recalls at Johnson & Johnson from 2009 to 2010 Case Study Solution
This case studies the strategic and cultural changes, and the series of recalls at the company which could have caused the recall. It permits for an investigation of the authenticity of the iconic J&J "Credo" - its long reputed set of corporate worth.
PUBLICATION DATE: October 21, 2010 PRODUCT #: 311029-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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