Mattel: Crisis Management or Management Crisis Harvard Case Solution & Analysis

In late 2006 and early 2007 a variety of imports from China, including toys, were found to present health threats. On July of 26th, 2007, with safety worries about Chinese imports on the thoughts of readers the New York Times carried a feature article on the precautions Mattel, the world's biggest toymaker, took to ensure the security of its playthings. In contrast to other toymakers, the factories were possessed by Mattel in China where its most popular toys, for example Barbie dolls and Hot Wheels cars, were made.

Mattel's precautions, however, were insufficient to protect it from health hazards in the playthings it made in China. This case follows a number of product security snafus, primarily around high lead levels, that Mattel faced from its various suppliers in China. In each scenario, Mattel must weigh legal, ethical, and business considerations in determining the best way to best respond.

PUBLICATION DATE: July 29, 2008 PRODUCT #: P59-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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