Avid Life (B) Harvard Case Solution & Analysis

In 2010, GMP Capital (GMP) was the only investment bank is ready to increase its capital to Avid Media Life, the parent company of controversial Ashley Madison online community for married people looking to commit adultery. Since its inception in 1995, GMP has made a name for himself as a courageous producer deal and is not afraid to complete the "Rate the firm itself" deals. With great profit potential, morality was not always a problem when sex business plans were encouraged. However, after a collision with negative publicity, GMP subsequently refused the deal. GMP as to end up on the other side of the line of other companies refused to cross? "Hide
by Gerard Seijts, Thomas Watson Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: January 30, 2012. Prod. #: W12637-PDF-ENG

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