This note profiles two firms--Gap Inc. and Deckers Outdoors Corp--with a focus on their value chains. It includes financial advice and breaks down the parts of the two companies' value chains for students to analyze and compare.
Note on Exploring the Value Chain of Branded Fashion Goods Case Study Solution
It is intended to be preceded by "Note on the Value Chain: A Framework for Assessing Business Activities." This instance is included in Module 1 of the lessons Company Thought & Action.
PUBLICATION DATE: January 06, 2010 PRODUCT #: W90C05-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
