First USand Internet Marketing Harvard Case Solution & Analysis

Explores the decision of the First United States use the Internet to acquire customers. Brenner has to decide whether, under the terms of the transaction demand portals and considered advice to his boss. "Hide
by Rajiv Lal, Amy H. Nelson Source: Harvard Business School 20 pages. Publication Date: March 10, 2000. Prod. #: 500043-PDF-ENG

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