Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A) Harvard Case Solution & Analysis

Norton, once famous motorcycle manufacturer, hard beat of Japanese competition, turns its attention to the development of the rotary engine. The company acquires Norton Group PLC, which is headed by a dashing entrepreneur. The new management has to decide what direction to give the company and what projects to focus on, especially as the financial resources at the disposal of companies is limited. "Hide
by V. Kasturi Rangan, John Skofic Source: Harvard Business School 19 pages. Publication Date: August 17, 1988. Prod. #: 589013-PDF-ENG

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Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

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