Aldus Corporation Harvard Case Solution & Analysis

By mid-1988, Aldus Corporation has been a market leader in the global market for desktop publishing. Top management was faced with decisions on how to divide the product family Aldus two different product lines. Each product line will be targeted at different market segments. Business market and creative graphics professional market "Hide
by Adrian B. Ryans Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: 01 January 1990. Prod. # 990A04-PDF-ENG

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