Nexa: Maruti Suzuki’s Premium Dealership Network Harvard Case Solution & Analysis

Nexa: Maruti Suzuki's Premium Dealership Network Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: September 21, 2016

In July 2015, the biggest auto business in India, Maruti Suzuki India Limited (MSIL), took the effort to enhance its market infiltration in a specific classification of the automobile market-the premium section. MSIL was the existing market leader in India's entry-level vehicle sector, the business had actually not been effective in developing itself as a dominant gamer in the premium segment-a sector that had actually seen extreme competitors because 2008. By introducing Nexa, a brand-new across the country premium dealership, through its prevailing dealership network, MSIL was trying to produce a separated automobile purchasing experience. MSIL prepared for brand new premium designs to be introduced specifically from Nexa outlets. Would the launch of Nexa aid MSIL achieve its wanted goal of ending up being a significant gamer in India's superior cars and truck market? Parijat Upadhayay is associated with Institute of Management Technology, Ghaziabad.

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