Nexa: Maruti Suzuki's Premium Dealership Network Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: September 21, 2016
In July 2015, the biggest auto business in India, Maruti Suzuki India Limited (MSIL), took the effort to enhance its market infiltration in a specific classification of the automobile market-the premium section. MSIL was the existing market leader in India's entry-level vehicle sector, the business had actually not been effective in developing itself as a dominant gamer in the premium segment-a sector that had actually seen extreme competitors because 2008. By introducing Nexa, a brand-new across the country premium dealership, through its prevailing dealership network, MSIL was trying to produce a separated automobile purchasing experience. MSIL prepared for brand new premium designs to be introduced specifically from Nexa outlets. Would the launch of Nexa aid MSIL achieve its wanted goal of ending up being a significant gamer in India's superior cars and truck market? Parijat Upadhayay is associated with Institute of Management Technology, Ghaziabad.
Related Case Solutions & Analyses:
Appalachian Mountain Club: Transforming Governance
Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
Corporate Strategy, Module Note
Customer Rage:Triggers, Tipping Points, and Take-Outs
Calgene, Inc., Spanish Version
Using Product Design Strategically to Create Deeper Consumer Connections
Bayt.com: How Bayt.com Derived a”Place Surplus” in Dubai, U.A.E.
Archibald’s Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division
Colgate-Palmolive France (C) (Spanish) Spanish
From Category Management to Customer Relationship Management – The Case of Henkel
