Moonka Auto: Growth Strategies Of A Honda Dealership Harvard Case Solution & Analysis

Moonka Auto: Growth Strategies Of A Honda Dealership Case Solution

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: September 20, 2016

In February 2016, the proprietor of Moonka Automobile was battling with the tactical choice he had to make to enhance profits and enhance success. Moonka Automobile had actually beened around as a full service, two-wheeler dealer for 8 years in India, had a strong client base, an excellent track record, and a favorable connection with the producer, Honda. Competitors was increasing and organisation growth was slowing. The owner determined different options for growth, however provided the modifications taking location in the two-wheeler market, the owner's minimal resources, and his outstanding connection with Honda, he required to make some hard choices.

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