The results were not promising following the first effort and launch of Wheaties Fuel as sales dipped five months subsequent to it’s placement on store shelves.
There was a 96% surge in gain in sales of the original Wheaties, and a lot of its own new consumers were younger than normal. Based on the first comments, learn the team began using a lighter tone in its messaging, and perpetuated to track, and optimize the item and also the effort.
PUBLICATION DATE: September 11, 2012 PRODUCT #: UV6538-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Wheaties Reinvigorating an Iconic Brand (C) Case Study Solution
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