Netflix: Going Public Case Solution
Merrill Lynch was considered as the lease underwriter on May 23, 2002 for Netflix’s IPO.The article sheds light on the IPO process which the team had followed in guiding the firm during challenging market conditions to a successful IPO.
Covers the procedure for choosing the underwriters, working with the SEC, the road show, choices on setting the prices, the closed time period, guided shares as well asproblems relating to the SEC-mandated quiet period and material disclosures.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: June 15, 2003
Related Case Solutions & Analyses:
Leader(ship) Development
Consumer-Driven Health Care: Medtronics Health Insurance Options
How Penn State Turned a Crisis Into a Disaster: An Interview With Crisis Management Pioneer Steven Fink
Marketing Retirement–or Staying On the Job
Career Mentoring for Women: New Horizons/Expanded Methods
Ethical Leadership and The Dual Roles of Examples
Shanghai Diligence Law Firm (B)
PepsiCo Peru Foods: More than Small Potatoes
Sears Auto Centers (A) (Abridged)
Business Efforts, Opportunities, and Limits Addressing the Poor: A Brazilian Case Study
