Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model Harvard Case Solution & Analysis

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model  Case Solution

Abstract:

The case explains how Spanish business owners Daniel González de Vega and Javier Arroyo established Smartick with the objective of dealing with the bad level of mathematics education in their native Spain. The 2 business owners are up versus stiff competitors, especially from the education huge Khan Academy, who not just has significant monetary support however likewise uses its service free of charge. They are looking to section the market and discover the best section to carry out the strong brand name placing essential to effect Spain's mathematics education culture and society.

Pedagogical Goals:

After the case conversation, trainees must have the ability to: - comprehend the worth of a separated item, even in the existence of a popular free option, - use a segmentation-targeting-positioning method to online education particularly, and to other market or classification, - advise a prices strategy to match the total strategy of the business.

This is just an excerpt. This case is about  Marketing

published: 29 Mar 2017

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