This technical note provides a basic introduction to multiple linear regression. The concept of regression using a single independent variable is first introduced and then some of the practical challenges related to it--including multiple independent variables in a regression--are discussed.
Multiple Regression and Marketing-Mix Models Case Study Solution
Particular focus is paid to bias in the regression coefficients in the existence of omitted variables. The concept of the economical value of a model is introduced and is contrasted with statistical value. At Darden, it is utilized in a class elective titled "Big Data in Marketing."
PUBLICATION DATE: October 07, 2013 PRODUCT #: UV6764-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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