We’re leaking, and everything’s fine: How and why companies deliberately leak secrets Case Solution
Organizations can gain by deliberately leaking secrets to outsiders though the protection of secrets is frequently crucial to the survival of organizations, at other times. We investigate how and why this is actually the instance.
We identify two measurements of leaks: (1) whether the advice in the leak is factual or concocted and (2) whether leaks are conducted overtly or covertly. Using these two measurements, we identify four types of leaks: provoking, dissembling, misdirecting, and telling. We also provide a framework to help managers decide whether or not they should leak secrets.
PUBLICATION DATE: November 15, 2015 PRODUCT #: BH709-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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