Mobius Motors makes and sells low cost automobiles in the Kenyan market. The organization strives to produce the cars such that they are affordable, yet still perform well on Africa's typically poor road systems. The company has brought a lot of focus from development and venture financiers, and has ambitious plans to expand through the African continent.
Mobius Motors Building an African Car Case Study Solution
However, Mobius's fleet of vehicle remains currently quite a few, and the firm faces many tactical challenges on both the demand as well as the supply side of the business.
PUBLICATION DATE: July 16, 2012 PRODUCT #: IDE01-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHI.
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