Leaders frequently concentrate on gaining workers' intellectual acceptance of a brand new strategy and view this as an early milestone in successful implementation. The issue is, this strategy is not working very well: study after study shows that the 'knowing-doing gap' is alive and well, and that many carefully-constructed strategies continue to be ignored or dismissed by the employees whose behaviour must change in order to make them work. The writer asserts that feeling strategy must accompany understanding it. She explains what this means to 'feel' strategy -- to experience it in an emotional in addition to a cognitive manner, and describes the four key elements of nurturing strategy experienced in your organization.
PUBLICATION DATE: January 01, 2011 PRODUCT #: ROT127-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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