Castlight Health, a web-based health comparison tools provider, is the primary focus of this case. The company uses a business-to-business based subscription model to offer its tool, which helps the Castlight’s employees to figure out the health care costs before receiving the services. A new product by the Castlight is also evaluated in this case, which is a reference-based pricing product but whether the company would implement this concept for a short-term or it would utilize the concept for a longer term effectively.
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