Blink Booking Harvard Case Solution & Analysis

Rebeca Minguela expects to create an arbitrage platform, much like Rocket Internet, that can bring start up ideas and chances to Spain. Minguela must fix the damage to Blink's management team, restore investor confidence, and continue the rapid growth of Blink to deliver on the venture's first assurance.

Management team roles are explored by the case, equity splits, and associated entrepreneurial challenges that Minguela must browse. Minguela must also determine whether her long-term target of an incubator-like platform for Spain is really feasible. The case describes her vision and Rocket Internet differ -a big German incubator that also propose its entrepreneurs with readymade business models from current businesses-allowing students to compare the models and discuss the ethics of cloning.

PUBLICATION DATE: December 05, 2012 PRODUCT #: 813121-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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