A four-year old cosmetics company is experiencing the typical difficulties of a company evolving from a mother-and-pop operation to scalable, systems driven organization. The CEO and founder understood chance and a problem with base makeup. She developed a self-correcting, tough-powder make-up for use on any skin tone.
Mistura Beauty Solutions Case Study Solution
The recent acquisition of chain store clients requires the company to raise capital to fund the necessary inventory. Moreover, the firm has consolidated its operations into a 4,000 square foot facility to enhance logistics, quality control and management efficacy. Challenging sales projections contain a doubling of sales for the next couple of years. To support this increase that is projected, the CEO must ensure the right systems are in place. She also must finance a marketing plan to drive increase.
PUBLICATION DATE: December 07, 2012 PRODUCT #: W12373-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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