Parkin Laboratories: Sales Force Effectiveness Harvard Case Solution & Analysis

The profits of a generic-pharmaceutical firm, Parkin Laboratories, are diminishing as a result of recent legislation employed by Indian government. In order to reimburse the loss in value, the business has to ameliorate its sales volumes. The general manager of sales is exploring the notion of investing in a plan of sales force effectiveness to increase the efficacy of the sales team.
Parkin Laboratories Sales Force Effectiveness Case Solution

 

PUBLICATION DATE: May 23, 2014 PRODUCT #: W14178-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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