Microsoft adCenter Harvard Case Solution & Analysis

Microsoft is considering alternatives to expand its presence in online advertising, particularly pay-per-click text. Google dominates, and it is unclear how Microsoft can grow despite the considerable technical and financial resources. Microsoft is considering a set of alternatives, all of which are clear advantages, but also a serious problem. "Hide
by Peter A. Coles, Benjamin Edelman Source: Harvard Business School 16 pages. Publication Date: January 29, 2008. Prod. #: 908049-PDF-ENG

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