Consider strategic options available for Samsung Electronics in 2004 and beyond, as the company attempts to penetrate the digital home. Key issues include the role of horizontal models of industry in comparison with vertical industry models in the field of consumer electronics, and as a global conglomerate Samsung, the best way to participate in a rapidly changing, digital-based consumer electronics industry. "Hide
by Robert A. Burgelman, Jean-Bernard Rolland Source: Stanford Graduate School of Business 28 pages. Publication Date: July 8, 2004. Prod. #: SM129-PDF-ENG
Related Case Solutions & Analyses:
Cocoa Petes Chocolate Adventures (Abridged)
Lycos (A): The Tripod Decision
Major Global Stock Exchanges
Taran Swan at Nickelodeon Latin America (D)
The Queen vs Dudley and Stephens (1884) (The Lifeboat Case)
oDesk: Changing How the World Works
Ratios Tell A Story 2007
Business Finance
Informal Networks: The Company behind the Chart
Gordon Biersch
