Microsoft in the People's Republic of China--1993 Case Solution
Explores some of the economic and political tradeoffs that need to be negotiated by a company seeking to influence industry structure. The setting is the nascent personal computer software industry in China in the year 1993.
The company, Microsoft,has to localize its software products to be used in China.This step can be done in-house or as a contract with the software vendors. Researches the prices and benefits of complete integration and arm' s-length market transaction. Additionally discusses the stuck up problem which arose when the assets which are differentiated to a unique partnership are created.
PUBLICATION DATE: February 13, 1995
This is just an excerpt. This case is about GLOBAL BUSINESS
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