QVC is one of the two dominant players in the TV home shopping retail sector industry. It costs three strategic objectives: 1) the growth of its core business, especially with the powerful rival, the network of the Firm, as the industry matures and competition increases, 2) the potential to diversify its core business to electronic platforms other than TV, and 3) the dependence of its core business of development of cable television infrastructure. "Hide
by Jeffrey F. Rayport, Elizabeth B. Glass 22 pages. Publication Date: August 4, 1994. Prod. #: 395014-PDF-ENG
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