Mercedes-Benz Harvard Case Solution & Analysis

After many years as a German manufacturer of luxury cars, Mercedes-Benz has announced two major shifts in strategy in 1992, on a full line of automotive products and globally diverse set of plans and actions. As part of this shift, Mercedes plans to build a large plant in Alabama for sports cars. "Hide
by Philip M. Rosenzweig Source: Harvard Business School 10 pages. Publication Date: November 30, 1993. Prod. #: 394084-PDF-ENG

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