McDonald decided to withdraw its polystyrene plastic packaging for sandwiches and burgers after many years to protect themselves from environmental critics. The solution is in the midst of six months of joint investigation task force, with the non-profit Environmental Defense Fund (EDF), waste management practices McDonalds. The company must decide how to position its range of ads and its relationship with EDF. "Hide
by Sharon M. Livesey Source: Harvard Business School 33 pages. Publication Date: November 29, 1990. Prod. #: 391108-PDF-ENG
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