One of the main cultural attractions of the Boston Museum of Fine Arts (MFA), has experienced a steady decline in its core audience in a decade. Executive director of the museum tried to eliminate the deficit in the formulation of new, innovative, specialized exhibitions which was not without share of criticism. The top management of the museum had to decide on a background of large audiences $ 500 million capital campaign to fund a new wing of the museum in 2010.
Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by V. Kasturi Rangan Source: Harvard Business School 26 pages. Publication Date: October 12, 2005. Prod. #: 506027-PDF-ENG