Motorcowboy: Getting a Foot in the Door (B) Harvard Case Solution & Analysis

An internet source of custom footwear, this sequel of the case about a Google AdWords campaign for Motorcowboy, recounts the revised approach of the Darden team.

Motorcowboy Getting a Foot in the Door (B) Case Study Solution

PUBLICATION DATE: August 09, 2011 PRODUCT #: UV5780-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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