Data Mining: On the Trail to Marketing Gold Harvard Case Solution & Analysis

What is data mining and how it differs from the traditional statistical modeling? Along with the search for answers here, managers can look at the important recent developments in data mining, consider some of their marketing-related applications, and learn how to create and maintain a system of data mining. Armed with this information, they can determine the level of their firm commitment to the process. Companies that do not want to commit financial and human resources for data mining can still provide many of their benefits through outsourcing. "Hide
by Shawn Thelen, Sandra Mottner, Barry Berman Source: Business Horizons 8 pages. Publication Date: November 15, 2004. Prod. #: BH150-PDF-ENG

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