Market Selection and Direction: Role of Product Portfolio Planning Harvard Case Solution & Analysis

Discussion of alternative approaches to planning, product portfolio, including the Boston Consulting Group, General Electric / McKinsey, and PIMS program. Explores how the portfolio planning can be used in the selection of the market and setting the business direction within the market. "Hide
by George S. Yip 17 pages. Publication Date: March 1, 1981. Prod. #: 581107-PDF-ENG

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