At the ending of November 2013, LululemonAthletica became the topic of viral firestorm subsequent to the business's reputation seriously ruptured. The company found itself encountering its worst quality control dilemma to recent date, due to problems with sheerness with a recall of 17 per cent of its Luon trousers.
In addition, the organization’s chief executive officer had stepped down. Was Lululemon destined to ensue Blackberry as another instance of a failed Canadian firm, by facing its critics head on, or could it resurrect its former glory?
Lululemon Athletica Inc. Case Study Solution
PUBLICATION DATE: October 15, 2014 PRODUCT #: W14514-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING