Dunfey Hotels Corp. Harvard Case Solution & Analysis

Describes the process of marketing planning adopted by the corporate headquarters of a chain of 22 different hotels. The question arises whether it is possible to standardize the planning process, so that individual marketing strategies are developed for each hotel unit. This approach contrasts with the company's standardized product / market strategy in some other hotel chains.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Christopher Lovelock, Robert J. Kopp Source: Harvard Business School 16 pages. Publication Date: March 1, 1981. Prod. #: 581114-HCB-ENG

Dunfey Hotels Corp. Case Solution Other Similar Case Solutions like

Dunfey Hotels Corp.

Share This