Malincho Harvard Case Solution & Analysis

Kalin Pentcheve, a recent immigrant from Bulgaria, USA, starts a business importing Bulgarian feta cheese in bulk and sell it in the U.S.. Pentcheve has no experience of any import / export business and food industries. Deal with a search, using the network of existing contacts and develop new contacts, scraping together money from friends, relatives and others to fund companies developing sales strategy, trying different "channels", and learning by doing. To locate the beginning of a new course of enterprises. "Hide
by William D. Bygrave, Carl Hedberg Source: Babson College 15 pages. Publication Date: January 1, 2003. Prod. #: BAB098-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.