Real Blue Viagra and Intellectual Property Rights Law in China Harvard Case Solution & Analysis

On 5-in July 2004, China team Pfizer's website received a disappointing news. To China's website by the patent a review the blackboard simply null and void existing by the company's patent on one of his the most successful drugs, Viagra. Making matters of, what is worse, Guangdong-on the basis of by the pharmaceutical company have laid the claim, to keep the title streets Viagra's website "Wei Ge" (Great Brother), claiming,, that the term was is not a well-the well-known trademark in the to China. With two to claims relating with the rights of to intellectual property now in expectation of to China, Pfizer wondered whether trade policies or in the rule of law will have the prevail. «Hide
on Regina Abrami, Tracy Yoon Manty Source: Harvard Business School 25 pages. Publication Date: February 17, 2010. Prod. #: 910 409-PDF-ENG

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