Motorcowboy: Getting a Foot in the Door B Harvard Case Solution & Analysis

This is the continuation of the campaign for the Google AdWords Motorcowboy, online source for customized shoes, said the revised approach to the Darden team. "Hide
by Paul W. Farris, Robert Maddux, Timothy Harr, Martha Gray, Gautam Kanaparthi, Prateek Srivastava, Matthew Weiss, Phillip E. Pfeifer Source: Darden School of Business 2 pages. Publication Date: August 9, 2011. Prod. #: UV5780-PDF-ENG

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