Hcl Beanstalk: All In One Desktop Relaunch Harvard Case Solution & Analysis

USC-CT FRAMEWORK

• Increase product line expansion
• Premium product prices are high
• Right market segmentation
• Bargain for lower prices
• Intense competition
• Decline in cash flow
• Expensive products
• Rapidly emerging technology
• Low sales disadvantage
• Capturing niche market
• Losing market share
• Lack of financial resources
• Lack of responsibility of end result
• Overspecialization
• Lack of general management
• Conflicts and coordination
• Increase revenue
• Product line expansion
• Increase product differentiation
• Brand building and product innovation

Increase product line expansion (#1)

1. It is suggested to the company to increase its product line
2. Offering customers additional feature in AIOs
3. Increase in economy of scale

Rationale:

• Line expansion help the company to build sales target.
• Line expansion also lead the company to move into the whole new directions
• Additional features help the company to gain more customers.

• Sales and distribution channels that will achieve the high penetration of target market segmentation.
• A primary benefit of product expansion is to attract and retain new customers.
• New product line will help the company to grow the loyalty customers
• The company can increase economies of scale by expanding the product

1. Right market segmentation (#3)

1. Capture new audiences and expand into niche market
2. Capture niche market with low cost
3. Right product to the right people
4. Capture new audiences and expand into niche market

1. Capture niche market with low cost

Rationale:

• It is important to consider the right segmentation.
• Right product segmentation can help to increase customers
• Offer low cost to niche market
• Niche market’s per capita income is low.

• The company should do market research, in order to re-launch product effectively.
• Conduct survey from the customers about their demands and needs.
• Best sales distribution will lead the company to increase its future revenue.

1. Premium product prices are high (#2)

1. It is suggested to the company to develop a pricing strategy
2. Affordable prices to niche market
3. Set price will gain competitive advantage over competitors.
4. Conduct research of competitors pricing strategy.

1. It is suggested to the company to develop a pricing strategy
2. Conduct research of competitors pricing strategy.

Rationale:

• The company should introduce the product with low cost
• The company cannot ignore the niche market.
• Build strong customer’s relationship

• New product help the company to generate new partnership.
• Strong customer’s relationship will help the company gain more customers advantage.
• Low cost to niche market will help the company to attract more buyers.

1. Intense competition (#5)

1. Create awareness by increasing advertising budget.
2. To increase growth rate by maximize market share and penetration.
3. Intense competition lead the price wars
4. Create awareness by increasing advertising budget.
5. To increase growth rate by maximizing market share and penetration.

Rationale:

• The company can create awareness through billboards
• Utilize the television and social media websites.
• Standard price to gain competitive edge.

• The company should maintain a brand image
• Awareness will help the customers to gain more knowledge about the re-launch the product
• Create awareness through different mediums

1. Brand building and product innovation (#20)

1. Improve its productivity and strengthen innovation
2. Less product price
3. Value added services to its customers

A. improve its productivity and strengthens innovation

C. Value added services to its customers.

Rationale:

• Less features will lead the product to become obsolete in the future.
• Quality products  and services
• Improve the business  market
• Innovation helps the company to gain competitive edge.
• More value added services will lead the company to gain competitors advantage.
• The biggest opportunity for the company to increase its productivity and strengthen innovation.

RISK ASSOCIATED WITH EACH SOLUTIONS

CASE SUMMARY

• HCL info system is a pioneer in the Indian information technology market.

• HCL had been the market leader in commercial desktops and it was unable to be successful in consumer desktops................................

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