Growing sales beyond Nova Scotia's provincial boundaries was his top priority. Selling wines in other states was difficult because it required approaching the various provincial liquor control boards.
He'd three options: continue to participate with the buyers of each provincial liquor board, foyer for greater retail accessibility, or pursue the removal of provincial barriers within the Atlantic provinces to wine commerce. If all interprovincial barriers were removed, he'd have to compete with other states' bigger wine producers, and they would probably gain market share at the expense of local wineries. What was the best strategy to enlarge Devonian Coast Wineries' distribution beyond Nova Scotia?
PUBLICATION DATE: June 27, 2016 PRODUCT #: W16374-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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