This actual case about cms electronics, a European electronic manufacturing services (EMS) provider, presents a decision situation where the CEO of the company must determine the best way to enlarge activities in the Asian market. A "follow the customer" strategy seems to be called for, as the company's customers, mainly in the automotive sector, are changing their focus from Europe to Asia.
Market Expansion at cms electronics Case Study Solution
Setting up a local factory, nevertheless, would involve a high level of investment and risk for this relatively small business. The case could be used to discuss geographical shifts in the centre of gravity of a global business can change the global supply chain management and internationalization strategies of a comparatively small business player.
PUBLICATION DATE: March 27, 2015 PRODUCT #: HEC104-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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