MAGGI NOODLES IN INDIA: CREATING AND GROWING THE CATEGORY Harvard Case Solution & Analysis

MAGGI instant noodles were found by Nestle in India in 1983. At that time MAGGI was not a power brand in the Indian market and noodles were fairly foreign to the Indian consumers. Nestle grew Maggi to turn into one of the top food brands in India and develop the instant noodles from merely nothing to 15.8 billion by 2010, a category that was highly lucrative and growing at 22% a year. The case illustrates how multinational corporations (MNCs) can capitalize on the enormous opportunities obtainable in the Indian market. While the market is potentially enormous, the challenges in developing it are daunting. Success demands persistence and entrepreneurship at multiple degrees of the corporation. In the case of Nestle, top management at its Swiss headquarters, the country head in India as well as the front line product champion in India all played their parts in an aligned fashion.

MAGGI Noodles In India Creating And Growing The Category Case Study Solution

The case illustrates how an MNC and its global strengths can combine local responsiveness to create a successful position in the Indian market. Learning objectives: The primary learning objective of this case is to support mid-level and senior executives (senior executives, country supervisors in emerging markets, supply chain professionals, product development teams) as well as MBA participants in researching how MNCs can best leverage the India chance. Additionally, it supplies a helpful vehicle to talk about the multi-level (top direction, state supervisor and front line supervisors) direction that is needed and how sustained support from top management and persistence at the country level are both important to assembling a winning presence in the Indian marketplace.

PUBLICATION DATE: October 02, 2012 PRODUCT #: IMD601-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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