DesiFirangi.com: Building a Niche E-commerce Portal Harvard Case Solution & Analysis

DesiFirangi.com: Building a Niche E-commerce Portal Case Solution

The online garments market in India was extremely crowded, and the fledging business dealt with stiff competitors from a number of approaching and recognized gamers. Provided this extreme competitors in the market, DesiFirangi was sustaining high marketing and consumer acquisition expenses, which were harming the business's bottom line. In order to increase earnings, DesiFirangi's creators required to discover methods to increase the number of distinct visitors to the website, and transform more visitors to purchasers.

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: January 05, 2017

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