Lipitor (B) Case Solution
Abstract:
Placed as a more efficient item, Lipitor was the 5th entrant into a reputable classification with highly established rivals and extremely pleased consumers. The (B) case examines the obstacles to Lipitor presented by rival repositioning, an item security situation possibly impacting the whole classification, and the prepared entry of a brand-new rival intent on beating Lipitor at its own video game.
This is just an excerpt. This case is about Marketing
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