Niagara Health System: An Innovative Communications Strategy (A) Harvard Case Solution & Analysis

This case chronicles three major challenges confronted by the Niagara Health System, a seven-hospital network in the Niagara region in the state of Ontario, Canada. An interim chief communications officer has joined the Niagara Health System team on secondment to assist with communications dilemmas during a C. difficile outbreak.

He soon understands that the public communication issues weren't separate from this outbreak.  But rather a continuation of weak relations with local media including public. The case identifies the area of hospital communications in Ontario, including suitable practices, hiatory of communications efforts at Niagara Health System, strategy, alternatives and concerns to counter the C.difficile outbreak and techniques to increase trust and standing.

PUBLICATION DATE: March 31, 2015 PRODUCT #: W15088-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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