ITC Limited: India First Harvard Case Solution & Analysis

The case traces the evolution of ITC Limited (ITC) since its creation as a marketing subsidiary of British American Tobacco (BAT) in 1910 in one of the most valuable diversified corporations in India. It is noteworthy that despite the dominant market leader in socially undesirable tobacco business, ITC considered as a responsible corporate citizen. More importantly, ITC which considers itself the "Indian" company in which BAT, its former parent'''' is a large and important shareholder'''' may be held as an example of India Way - looking for the interests of public shareholders mission and national objectives - formulated professor Peter Cappelli and his colleagues at Wharton. Century history is recorded in five sections. While the first part traces the early years of the company, in the next four sections present the evolution of ITC under its four Indian Presidents. "Haksar Era" describes the strong nationalist context in which the share of BAT in the ITC is diluted, and diversification of the company in the hotels and paperboard businesses. "The era of Sapru" describes consolidating market leadership cigarette raid company in agribusiness. "The era of Chugh" captures a stormy relationship between BAT and ITC, and an unsuccessful attempt to adhere to them. "The era of Deveshwar" traces its initiatives aimed at strengthening the core business, diversifying into new areas, and insert a strong emphasis on social imperatives. The case concludes with questions about the company's goals to become the number one FMCG (fast moving consumer goods) company in the country, and the succession of challenges facing Deveshwar. "Hide
by J Ramachandran, KS Manikandan Source: Indian Institute of Management, Bangalore 22 pages. Publication Date: Aug 01, 2012. Prod. #: IMB375-PDF-ENG

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